ZTE, a leading global mobile device maker, officially unveiled its latest flagship device, the AXON 7, at the Park Hyatt in Beijing today. The device will first be launched in China, with international launches including the United States, Canada, Europe, and other regions to follow shortly after.
The AXON 7 was designed with an emphasis on what matters most to users today: immersive theatre-like sound, eye-catching design, and a high quality camera, all in the palm of one’s hand.
Design Inspired by Luxury Cars
ZTE partnered with Designworks, a subsidiary of BMW Group, to design a device that offers a fusion of aesthetics and functionality. Designworks helped create a smartphone that both looks good, with a full metal unibody and rounded corners and edges, and is easy to use. For example, the intuitive fingerprint sensor simply requires users to tap an index finger on the back of the phone where their finger naturally grips it, making it easy to use with one hand and minimizing the risk of dropping the device.
Power of Sound from Within
ZTE knows the importance of high quality audio on today’s smartphones, so they worked with a team of music conservatory professors to ensure the AXON 7 provides the ultimate audio experience. The device features Hi-Fi sound from two dedicated AKM audio chips and Dolby Atmos technology driving dual front-facing speakers. This results in clear, resonating vocals during calls and even better sounding music.
High Quality Camera for Better Photos
A smartphone with the ability to take high quality photographs is one of the key features that users are asking for. AXON 7 fulfils that need with fast and accurate photography while reducing visual noise that normally impedes photos taken from a smartphone. Its 20-megapixel rear camera uses dual image stabilization technology, advanced auto focus, exposure, scene selection and white balance to automatically detect ambient light changes. AXON 7 makes it easy to take great photos with less effort.
The AXON 7 comes in two versions: standard and premium. Both versions are available in two colours: Ion Gold and Quartz Gray. It will be available unlocked and online in Canada with pricing and availability dates coming soon.
AXON 7 Specs:
Snapdragon 820, 2.15GHz CPU
MiFavor4.0 (based on Android 6.0)
5.5-in., 2560*1440, WQHD AMOLED, 2.5D
Rear: 20MP, PDAF + closed-loop instant autofocus, OIS (optical image stabilization), F1.8 aperture
Front: 8 MP, FF Aperture F2.2, smart facial beautification
3250mAh, Quick Charge 3.0
4GB RAM+ 64GB ROM, 128GB TF Supported
6GB RAM+ 128GB ROM, 128GB TF Supported
3.5mm headphone jack, USB Type-C, Dual SIM 4FF
Dual Hi-Fi chipset: AK4961 + AK4490
Dolby Atmos Surround Sound
Force Touch (available in premium version)
Fingerprint 3.0 recognition
About ZTE CANADA
ZTE Canada Inc. (www.ztedevices.ca), headquartered in Toronto, Canada, is a subsidiary of ZTE Corporation, a global provider of mobile devices, telecommunication systems and enterprise solutions. Operating since March 2005, ZTE Canada is dedicated to making cost-efficient, quality communication technology accessible to all. In North America, ZTE is the fourth-largest supplier of smartphones and handset vendors and is the second largest vendor in the pre-paid market. ZTE is one of the top rated high tech enterprises in the world, developing and producing 2G, 3G and 4G handsets and mobile devices in over 150 countries. Founded in 1985, ZTE Corporation is listed on the Hong Kong and Shenzhen Stock Exchanges and is China’s largest listed telecom equipment company.